How to Design a QR Code That Matches Your Brand

A plain black-and-white QR code works, but it also looks like it belongs to no one. With a few adjustments, the same code can feel like a natural extension of your brand.

Start with color, carefully

QR readers need enough contrast between the foreground and background to scan reliably. Dark modules on a light background almost always work best — avoid light-on-light or two similarly-toned colors.

Add your logo

Most QR generators let you drop a logo into the center of the code. Because QR codes include built-in error correction, a small logo won't break the scan as long as it doesn't cover too much of the grid.

Round the corners

Swapping sharp square modules for rounded dots or a rounded frame softens the look without hurting scannability.

Always test before you print

Before sending anything to print, scan your styled code with several different phones and apps. What scans perfectly on one device can fail on another if contrast is too low.